What is SEO?

Search Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. Each business offers unique challenges in terms of online marketing. Fusis possess the knowledge & expertise to guide you through a myriad of options and develop a winning online marketing strategy. We treat every client individually and tailor custom made solutions to maximise online presence and thereby sales.

How do search engines rank websites?

Different search engines use different ranking algorithms when ranking websites in Search engine results pages (SERPs). Our online marketing team stays abreast of all changes in the fast moving world of the internet.

• Search engine friendly website design - website design is the first step in Search Engine Optimisation. Search engines prefer to see sites designed using search engine friendly design techniques. Search engines favour sites which give a better experience to the user.  Validated HTML coding, search engine friendly navigation structure, file structure, file name conventions, use of proper formatting for page headings and sub headings, proper domain name strategy, web page size, browser compatibility, load time & more.
• Title/Meta Tags - title and meta tagging plays a major role in the search engine optimisation process. Title Tag of a web page is considered an important factor in search engine ranking algorithms. It is important to have keyword rich Title Tags if we are to secure high rankings in top search engines.
• Good Neighbourhood - quality inbound links and linking to relevant and quality external websites. When a website has good inbound and outbound links search engine spiders will identify it as an important site. 
• Content - content is King when it comes to search engine optimisation. Search engines always reward the sites with Unique, Quality and keyword rich content. It is important to have up to date, keyword rich and unique content in your website.
• Visitor’s behaviour - the goal of all the Search engines is to satisfy their customers by offering them search specific results and directing them to such websites. Search engines evaluate this based on the following
  • Click Through Rate (CTR)
  • Time Spent on the website/Quality of the Landing Page

   

Together with Search Engine Optimisation, we work with you on E-mail Marketing, Online Publicity & Paid Advertising strategies to get more visitors (more sales) to your site. 

E-Mail Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Online Publicity

Promote Your Site in Online Forums and Blogs. The Internet offers thousands of very targeted e-mail based discussion lists, online forums, blogs, and Usenet news groups made up of people with very specialised interests.

Paid Advertising Campaigns

• Pay per Click (PPC) Marketing Campaigns
  PPC Campaigns will give more exposure to your site attracting qualified traffic, increasing the online market share and bookings.

• Paid Inclusions (PPI) Marketing Campaigns
  Submitting paid inclusions to search engines & directories.

Web Analytics

Web analytics is the process of collecting data about the activities of people accessing your website (visitors), how they found you, when they visited, what pages they looked at, what they bought or downloaded, and so on and mining that data for information that can be used to improve your website. Fusis appreciates that for success in Next Generation Web Marketing it is crucial to understand the correlation between measurability and profitability. Accuracy is critical, leveraging visitor intent in order to build relationships that turn visitors into customers. We offer a web analytic solution designed to measure and report at the visitor level.