Fusis recognize the increased sophistication of web sites has changed the priorities of web accessibility with effective in-site search, good navigation, and clear, well-constructed content now the three most important usability issues for disabled internet users.

Our Web accessibility consultants are highly experienced with practical and commercial focus. We aim to significantly increase bottom-line performance measures, like conversion rate & employee productivity and usage.

Usability & Accessibility Benefits

• Increase sales by helping to drive the right user behaviour
  • Improved conversion rates.
  • “Persuasion Architecture” is increasingly being used as a way of influencing the way users interact with a website.
  • Increased up-sell and cross-sell opportunities through higher quality engagement.

• Increase revenue by reaching new users who might otherwise be excluded
  • There are 8.6 million registered disabled people in the UK which amounts to 14% of the population. (Disability Rights Commission)
  • There are 1.6 million registered blind users. (Employers’ Forum on Disability)
  • Two million UK residents have a sight problem. (RNIB)
  • One in 12 men and one in 200 women have some form of colour blindness - 9% of the UK population. (IEE)
  • 3.4 million people have disabilities preventing them from using the standard keyboard, screen and mouse set-up with ease. (Employers’ Forum on Disability)
  • There are 12 million people aged 60 or over. (UK government)

• Improved branding
  • As well as increasing potential revenue streams, a seamless experience across different platforms/devices will help you prevent damage to your brand.
  • Brands are ignoring accessibility on mobile devices at their peril at a time when mobile data usage is growing exponentially.
  • Your competitors may steal a march on you if you do not conform to best practice accessibility.
  • Accessibility trustmarks can give you branding benefits.
  • Improved search rankings
  • Good usability & accessibility often goes hand in hand with higher organic search rankings.
    • For example, CSS (Cascading Style Sheets) makes it easier for search engine spiders to understand structure and content, as well as leading to a higher ratio of content to code.
    • CSS makes pages smaller which means that pages are served faster. Users/customers can find what they want more quickly which is good for your brand (see above).
    • It makes it easier and cheaper to maintain and update website when content and presentation are separated
    • Accessible websites are more readily adaptable for handheld and other devices.
• Decreases customer dissatisfaction and churn
  • Customers are less likely to defect if the experience is good.
  • It is much cheaper to retain customers than to acquire new ones.
• Decreases development costs by eliminating errors early in the development cycle
  • Even limited evaluation and testing can eliminate the vast majority of problems, leading to considerable savings.
• Reduces user errors and decreases customer support costs
  • There is less need for back-up support for both customers and employees if things work properly on the internet/intranet (and other channels).

• Decreases training costs
  • The simpler things are, the less training is required.

• Reduces the risk of litigation
  • Expensive litigation could place a burden on resources if things are not done properly.